How I Turned $100 Into $10,000 With One Instagram Ad

Back in 2018, I was trying to grow my first business, Drew’s Sole Place. I had no clue what I was doing. No agency. No marketing strategy. Just a small inventory of sneakers and a goal to get more eyes on them. So I took a chance: I spent $100 on an Instagram ad.

That one ad changed everything. Within a week, I had made $10,000 in sales.

I’ve been hooked on paid ads ever since.

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What I Did (And Why It Worked)

Here’s the simple setup that drove those results:

• Audience Targeting: I targeted people my age (late teens at the time) who were into sneakers
• Ad Creative: I used photos of the shoes I had in stock
• Call to Action: I made it easy for people to DM me and place orders

It wasn’t fancy, but it was effective. The ad reached exactly the type of people I wanted to sell to, and because I had the right product and message, they converted.

That experience taught me something that still drives my approach at Weber Strategic Solutions:

Paid ads are measurable, scalable, and one of the fastest ways to grow online.

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What’s Changed Since Then

The platforms have changed. The competition has grown. But the fundamentals of good advertising remain:

• Clear targeting
• Strong creative
• Compelling offers
• Solid landing pages or conversion paths

If your ads are set up correctly, you can see insane returns—even in a competitive space.

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How This Applies to Your Business

Whether you’re just getting started or trying to scale an established brand, paid advertising can move the needle fast. But too many businesses waste money by running generic ads, targeting the wrong people, or sending traffic to a poorly designed site.

That’s where I come in. At Weber Strategic Solutions, we help small businesses in Gainesville, GA and beyond grow through targeted, well-optimized ads across multiple platforms.

We focus on:

• Audience research and targeting
• Scroll-stopping creative
• Landing pages that convert
• Ongoing ad optimization to improve ROI

If you’re ready to stop guessing and start scaling, reach out here. Let’s build something that actually grows your business.